'Nuruk Master' Han Young-seok's Dohan Cheongmyeongju Launches from Smart Brewery

Han Young-seok's Fermentation Lab, led by Korea's first 'Nuruk Master' Han Young-seok, is releasing the inaugural edition of its traditional Korean liquor, 'Dohan Cheongmyeongju,' from its newly established smart brewery. This special release marks the first output from the advanced facility located at the foot of Naejangsan National Park in Jeongeup, South Korea.

The 'Dohan Cheongmyeongju' is crafted using only rice from Jeongeup, water, and Han Young-seok's meticulously cultivated traditional nuruk. This additive-free approach results in a liquor characterized by a pleasant acidity derived from self-fermentation and a rich, fruity aroma. The product has already garnered acclaim, including a top award at the 2026 Korea Alcohol Awards, and has been selected as a pairing beverage for Michelin-starred restaurants both domestically and internationally.

This new edition is available in two alcohol content levels: the original at 13.8% ABV and a higher-proof version at 18.6% ABV. The smart brewery itself is a significant investment, spanning approximately 525 pyeong (about 1,735 square meters) and built with a 5 billion won investment. It features specialized facilities, including a dedicated nuruk room and a cleanroom, designed to meet ISO22000 and U.S. FDA standards. The integration of AI-based fermentation management and climate control systems aims to ensure consistent quality and production capacity of up to 24 tons of liquor per month, minimizing seasonal variables.

The launch of this premium 'Dohan Cheongmyeongju' edition is accompanied by a promotional video showcasing the new brewery, set to be released on the YouTube channel 'Alcoholology.' The liquor will be available for purchase starting January 25th through the Naver Smart Store platform 'Daedongyeojudo,' a curated traditional liquor marketplace. Han Young-seok's Fermentation Lab plans to expand its product line in the future, introducing traditional rice wines (takju) and distilled spirits.