OCCI to launch franchise programme

The Oman Chamber of Commerce and Industry (OCCI) is set to launch the fifth edition of its Franchise Programme on Sunday, June 21, 2026. The event, hosted at JW Marriott Muscat, will be held under the patronage of Minister of Economy Dr. Khamis bin Saif Al Jabri.

This initiative, spearheaded by the OCCI's Franchise Centre, aims to foster business growth and economic diversification within Oman. The ceremony will feature the signing of franchise agreements and memorandums of understanding designed to provide services and facilities for Omani brands looking to expand.

According to Eng. Hamoud Al Saadi, Second Deputy Chairman of the Chamber’s Board of Directors and Chairman of the Franchise Centre Committee, the program is a key part of the Chamber’s strategic direction. It seeks to improve the business environment, broaden the economic base beyond oil, and contribute to the economic development of Oman's governorates, all in alignment with the objectives of Oman Vision 2040.

“

The programme comes within the framework of the Chamber’s strategic directions aimed at improving the business environment, expanding the base of economic diversification, and partnering in the economic development of the governorates, in line with the objectives of Oman Vision 2040.

Al Saadi highlighted that the program's core goals include promoting the concept of franchising among Omani business owners, supporting local brands with expansion potential, and enhancing investment and commercial partnerships. It also aims to empower small and medium enterprises to grow and enter regional and international markets. He emphasized franchising as a modern tool that strengthens entrepreneurship, increases national economic added value, and creates new employment opportunities.

Previous editions of the Franchise Programme have proven successful, qualifying several Omani brands to transition from traditional operations to franchise-based expansion. This has strengthened their local market presence and opened avenues for international growth, demonstrating the promising potential of Omani enterprises.

“

franchising is one of the modern tools that contributes to strengthening entrepreneurship and increasing the added value of the national economy, in addition to its role in creating new investment opportunities that contribute to generating employment opportunities.