Olimpia Auctions Debut Jersey of Star Signing Tim Payne for Over $3,500

Olimpia is capitalizing on the excitement surrounding its new signing, Tim Payne, by auctioning the jersey he wore during his debut match, where he also scored his first goal for the club. The online auction has generated significant buzz, with bids already exceeding 20 million guaraníes, roughly equivalent to $3,500 USD.

The club views this initiative as more than just a sale; it's a strategic marketing move designed to enhance Olimpia's international presence. Payne, a New Zealand international who played in the 2026 World Cup, was brought in with the explicit goal of expanding the club's brand globally.

Payne himself has expressed his understanding of the significance of playing for Olimpia, describing his debut as a "dream afternoon." He aims to pass the jersey on to a "true Olimpista," adding an emotional layer to the high-stakes auction. The defender's arrival is part of an 18-month contract, with an option to extend, and his international profile is seen as a key asset for the club's digital engagement strategy.

The marketing success is evident, with Payne becoming a magnet for fans seeking autographs and selfies. His background as a World Cup player, amplified by a social media campaign, has created a significant media impact that the club is effectively leveraging.