Olimpia President Hopes Tim Payne Signing Boosts Global Brand

Club Olimpia's president, Rodrigo Nogués, revealed that the signing of Tim Payne is a strategic move to bolster the Paraguayan football club's global brand. Payne, a defender currently competing in the 2026 World Cup with New Zealand, has officially joined Olimpia on an 18-month contract, which includes an option for a further year.

Nogués explained that the acquisition of Payne, who gained significant social media followers after a challenge by Argentinian influencer 'El Scarso' prior to the World Cup, is a key component of the club's global brand consolidation strategy. The 32-year-old player is expected to integrate with the squad, managed by Argentine Pablo 'Vitamina' Sánchez, approximately one week after the conclusion of the World Cup.

While Olimpia secures Payne's services, the New Zealand club Wellington Phoenix, which competes in the Australian league, will retain 30% of the player's rights. Payne made his World Cup debut in New Zealand's 2-2 draw against Iran, playing 78 minutes without notable standout plays. He typically plays as a right-back but can also operate as a center-back, having debuted for the national team at 18 and becoming one of its most experienced players.

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Obviamente para nosotros, no lo vamos a esconder, no lo vamos a negar, (el fichaje) tiene un componente importante en nuestra estrategia de consolidación de marca global, la idea es fortalecer nuestra marca a nivel global