Oman Cricket wins Asia's ICC Digital Fan Engagement award

Oman Cricket has been recognized as Asia's winner in the ICC Digital Fan Engagement of the Year category at the ICC Development Awards 2025. This achievement secures them a spot among global nominees, further enhancing the Sultanate's reputation as an innovative nation in cricket.

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This recognition by the ICC is a proud milestone for Oman Cricket and a powerful validation of our long-term vision to transform how the game engages with audiences.

The award, announced by the International Cricket Council (ICC), celebrates the innovative use of digital platforms, campaigns, and technology to foster fan engagement. Oman stood out in Asia, ahead of other associate cricketing nations. They will now compete against regional winners from Africa (Cricket Namibia), the Americas (Cricket Canada), East Asia-Pacific (Japan Cricket Association), and Europe (Cricket Scotland) for the global honor, to be announced in July.

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Our focus on organic growth and platform-native storytelling reflects a broader ambition, not just to grow numbers, but to build meaningful, lasting connections with cricket communities in Oman and across the world.

Alkesh Joshi, a senior Oman Cricket board member, called the award a landmark achievement and validation of their strategy to grow the game through audience engagement. He emphasized their focus on organic growth and platform-native storytelling to build lasting connections with cricket communities globally. This success follows Oman Cricket's 2023 global award for the Best Women's Cricket Development Programme, signaling their emergence as a progressive force in associate nations.

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Building on our 2023 global award for the best Women's Cricket Development Programme, this achievement signals the emergence of Oman Cricket as a progressive force shaping the future of the sport in associate nations.

Joshi also highlighted Oman Cricket's commitment to inclusivity and expanding the sport's reach. They are actively developing capabilities in Arabic media to engage a broader audience. The ICC Development Awards, established in 2002, recognize the efforts of ICC Associate Members in growing cricket worldwide across various initiatives, including digital engagement and social impact.

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As we move to the global stage, we remain committed to innovation, inclusivity, and expanding cricket's reach in ways that inspire the next generation of players and fans in Oman.