Oman unveils 'Dhofar is Something Else' campaign to boost Khareef 2026 tourism

Oman is rolling out the 'Dhofar is Something Else' campaign to elevate the Khareef Dhofar season into a premier tourist attraction for 2026. Spearheaded by the Ministry of Heritage and Tourism in collaboration with local authorities, the initiative seeks to highlight Dhofar's stunning natural landscapes, agreeable climate, and rich cultural offerings.

The campaign aims to solidify Dhofar's status as a leading summer destination in the region, attracting families with its unique blend of natural beauty and authentic experiences. This integrated effort involves various stakeholders working to implement marketing programs designed to increase visitor numbers, boost hotel occupancy, and stimulate the local economy.

A key component of the campaign is a promotional video featuring Saudi artist Rashed Al Majed, which has already generated significant engagement online. This video serves as a visual identity for the season, intended to resonate with both local and Gulf tourists. The Ministry is employing a multi-faceted approach, including digital advertising and partnerships with travel companies.

Further promotional activities include collaborations with media outlets and Gulf airlines, alongside familiarization trips for media and tourism professionals. The Ministry has also developed a dedicated digital page and booking platform to promote the Dhofar Autumn Season 2026, aiming to maximize economic returns and enhance Oman's reputation as a global tourist destination.

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The 'Dhofar is Something Else' campaign is an innovative initiative that closely addresses the requirements of tourism promotion in the targeted markets this year and aligns with current promotional trends in today's competitive regional environment.