On brand hosts unique "Spiral" relay race in Jakarta parking structure

Swiss sportswear brand On successfully staged its distinctive "On Squad Race" in Jakarta on June 20, 2026, transforming the multi-level parking area of Trinity Tower into a unique urban racecourse.

The event brought together dozens of running communities for an innovative relay competition. Sixty local teams participated in "The Spiral" format, a challenging course that required each runner to navigate a full lap by running down and then back up the ramp pathways before handing off the baton to a teammate. This format created an intense and fast-paced competition, emphasizing team cohesion.

Jakarta served as one of the global stops for the On Squad Race series. Prior to Indonesia, the competition took place in Beijing, and it is scheduled to continue in cities such as Rio de Janeiro, Buenos Aires, Berlin, Barcelona, Tokyo, London, Mexico City, Singapore, and Sydney.

Karl-Johan Bogefors, Senior Director of Brand Experience at On, stated that the race is designed not just as a competition but as a platform to connect running communities worldwide. "Through On Squad Race, we are not only creating a competition but also building a global platform to celebrate the community and individuals who are the heartbeat of running culture," Bogefors said.

Participants received a special edition "On Squad Race Performance T" and had the opportunity to test On's latest running shoe, the Cloudmonster 3, at the event. The brand aims to celebrate the distinct running culture of each city through these events.

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Through On Squad Race, we are not only creating a competition but also building a global platform to celebrate the community and individuals who are the heartbeat of running culture.