[On the Ground] At Starfield Goyang’s POPCYCLE, Customers Test-Ride and Build a Bike to Fit Them

At POPCYCLE’s store in front of Starfield Goyang’s eastern plaza, customers do more than view finished bicycles. They can adjust a frame to their body, take a test ride and use a computer to preview combinations of colors and components.

The store specializes in minivelo bicycles, the small-wheeled format often associated with folding bikes, but its purpose extends beyond ordinary retail. Customers can examine frames, saddles, handlebars, parts and accessories in person before creating a bicycle that matches their preferences.

POPCYCLE’s defining feature is its sliding body frame. Rather than choosing from fixed frame sizes, riders can move the frame itself to adjust the bike to their body. The range includes the standard POPCYCLE and the electric E-POPCYCLE. The models weigh 12 and 14 kilograms respectively, and the sliding structure also makes storage and transport easier.

The company behind the store, smart mobility firm Moqous, is developing 3D configuration software that will allow users to combine colors, baskets, helmets, saddles and handlebars on one screen and see the result in real time. Moqous says its system can produce more than 1.4 billion possible color and component combinations across eight frames and 14 options.

The company calls POPCYCLE “Bike that knows you,” linking the adjustable frame with a broader effort to reflect each rider’s preferences. Founded in 2019, Moqous develops and sells electric and standard bicycles, e-boards and other personal mobility products. It has expanded from department-store and shopping-mall pop-ups into permanent locations, including a cafe-style store at Starfield Village Unjeong. The Goyang store focuses on display, test rides and customization, while the Unjeong location adds food and beverages.

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Bike that knows you