On the Vaud Coast, a Bold Bet to Save the Citrus Farm, Its 1500 Trees, and 270 Fruit Varieties

On the Vaud coast, a bold vision is taking root to transform La Ferme aux Agrumes into an immersive destination. Marco Simeoni, who acquired the estate in Borex in 2024, envisions Citrus Land, a project that goes beyond traditional farming to create a vibrant ecosystem celebrating the farm's remarkable biodiversity.

This ambitious undertaking aims to captivate visitors with an experience that engages all senses. Imagine starting your day amidst lush greenhouses filled with exotic fruits like finger limes and kaffir limes, then exploring a boutique offering artisanal products derived from these unique harvests. The concept extends to culinary experiences and even on-site lodging, all designed to immerse guests in the world of citrus and beyond.

Simeoni's plan to highlight the farm's 270 varieties of fruits is not merely about showcasing produce; it's about fostering a deeper connection between people and nature, and supporting local artisans who transform these fruits into exquisite products. This holistic approach positions Citrus Land as a model for sustainable agritourism, blending agricultural heritage with innovative visitor experiences.

From a Swiss perspective, this project represents a commitment to preserving and enhancing the agricultural landscape while creating economic and cultural value. It taps into the growing demand for authentic, nature-based tourism and highlights the potential for innovation within Switzerland's rich agricultural sector. The success of Citrus Land could serve as an inspiration for other regions looking to leverage their unique natural assets.

“

The idea is to offer a unique experience to guests, highlighting the 270 varieties of fruits that grow here, in order to create a true ecosystem.