One summer, two temperature records. In the same place, Slovakia reports

The Czech news portal iDNES.cz is outlining its advertising and data usage policies to users, emphasizing the need for consent regarding targeted advertising. Readers are presented with two primary options: a free service that includes personalized ads, or a paid subscription, iDNES Premium, which offers an ad-free experience across iDNES.cz, Lidovky.cz, Expres.cz, and Antiyoutuber.cz.

The platform explains that personalized advertising relies on user data, including browsing habits and online activities, to display ads that are more likely to be of interest. This process is conducted by MAFRA, a.s., and its 125 advertising partners. Users have the ability to withdraw their consent for personalized advertising at any time, though doing so may prompt them to switch to the premium ad-free service.

Beyond targeted ads, iDNES.cz also uses data for other purposes such as personalizing content, measuring ad and content performance, and understanding audience statistics. Users can manage their privacy settings, including objecting to data processing based on legitimate interests, through a detailed settings section.

For users opting for the free service with targeted ads, consent is given for all listed purposes. However, for technical reasons related to third-party ad providers, users must explicitly opt out of certain data processing activities, such as personalization of content and ad performance measurement, if they do not wish for them to occur. This choice is presented within the "Data processing by the publisher and other partners" section.