User Consent and Advertising Settings on iDNES.cz

This content primarily consists of technical information regarding website advertising and user consent preferences for the iDNES.cz platform. It details options for users to accept targeted advertising, which is free, or to opt for an ad-free experience by subscribing to iDNES Premium for 199 CZK per month.

The text outlines the data processing involved in targeted advertising, including profiling user habits and interests based on online activity. It specifies that both MAFRA, a.s., and its 125 advertising partners process this data.

Users are informed that they can revoke their consent for targeted advertising at any time, which would prompt a transition to the ad-free premium service. The article also touches upon the processing of data based on legitimate interest and provides instructions for managing privacy settings.

Furthermore, it lists various data processing purposes, such as selecting personalized content and advertisements, measuring ad performance, audience understanding through statistics, service development, and technical website operation. The text clarifies that certain data processing activities, particularly those related to personalized content and technical operations, may still occur even if the user opts out of targeted ads, unless they switch to the premium subscription.