Optika Anda Launches Largest Investment Cycle, Opening 16 New Stores in One Month

Optika Anda, Croatia's premier optical retail chain, is embarking on its most significant investment and expansion phase to date. Following the acquisition by investment fund MidEuropa late last year, the company is accelerating its growth strategy by opening 16 new stores across Croatia within a single month. This ambitious move is set to push Optika Anda's total store count beyond 80 by the end of the year, reinforcing its dominant position in the domestic market. The company has also surpassed 400 employees, underscoring its continuous business growth and investment in skilled personnel, which are crucial for service quality and company development.

The expansion encompasses all three of Optika Anda's brands: Optika Anda, Vision Studio, and Barner. Each brand is pursuing its distinct market approach. This wave of network expansion marks the largest since the company's founding in 1999. The current investment cycle is focused on enhancing the availability of optical products and services, further strengthening market presence, and laying the groundwork for a new phase of development.

"This is the largest investment cycle in our company's history and an important step in implementing our long-term growth strategy," said Zvonimir Šimić, General Manager of Optika Anda. "In a very short period, we are opening 16 new stores, expanding all three brands, and further strengthening our presence in the Croatian market. Simultaneously, we are laying the foundation for the next phase of development, which includes regional expansion, with the goal of creating a leading optical platform in this part of Europe."

Specific attention is being given to the national expansion of the Vision Studio and Barner brands. Vision Studio will open two new stores in Rijeka and additional locations in Zadar and Šibenik, building on its presence in Zagreb, Split, and Osijek. Barner, already in Split, will launch stores in Makarska and Zadar. Furthermore, Barner will introduce pop-up retail spaces in shopping centers in Zagreb, Varaždin, Trogir, Rijeka, and Šibenik. Meanwhile, Optika Anda continues its own network growth with new stores in Sinj, Knin, and Varaždin. The backing from MidEuropa, a leading European private equity investor, provides Optika Anda with significant momentum for organic growth and strategic acquisitions in target markets. The company's long-term vision is to establish a leading optical system in the region, driven by strong brands, an expanding retail network, and high standards of customer service.

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This is the largest investment cycle in our company's history and an important step in implementing our long-term growth strategy. In a very short period, we are opening 16 new stores, expanding all three brands, and further strengthening our presence in the Croatian market. Simultaneously, we are laying the foundation for the next phase of development, which includes regional expansion, with the goal of creating a leading optical platform in this part of Europe.