Orerak Company's WHAT THE FUME Develops Signature Scent for Kolon FnC's 247 Series

Orerak Company, a fragrance solutions firm, announced its collaboration with Kolon FnC's lifestyle brand, 247 Series. Through its branding division, WHAT THE FUME, Orerak Company developed a signature scent for the 247 Series. This project extended beyond just product development, encompassing scent branding for the brand's showroom. The initiative aims to deepen customer engagement by creating a unique sensory experience tied to the brand.

This collaboration highlights a growing trend in brand marketing where companies leverage scent to create a more immersive and memorable customer experience. By associating a specific fragrance with the 247 Series, Orerak Company and Kolon FnC are seeking to enhance brand recall and foster a stronger emotional connection with consumers. The showroom's scent branding is intended to create a distinct atmosphere that reflects the lifestyle essence of the 247 Series, making the physical space a more integral part of the brand's identity.