Over 560 Peruvian rotisserie chicken restaurants register brands to protect identity

On the occasion of "Día del Pollo a la Brasa" (Rotisserie Chicken Day), a celebrated culinary tradition in Peru, over 560 establishments have taken steps to protect their unique identities. The National Institute for the Defense of Competition and the Protection of Intellectual Property (Indecopi) reported that 563 rotisserie chicken restaurants across the country have registered their brands.

This initiative highlights the growing business sector dedicated to preparing Peru's iconic dish and underscores the importance of safeguarding entrepreneurial endeavors. Brand registration provides businesses with the exclusive right to use their chosen name, strengthening their commercial identity and preventing unauthorized use by competitors. Indecopi emphasized that this process is a significant asset, offering legal protection and contributing to the consolidation of each establishment's image.

Many Peruvian entrepreneurs have opted for creative and memorable names, often drawing inspiration from popular culture and humor to capture consumer attention. Among the registered brands are "Mi Pollito Fiu Fiu," "Pollería El Gallinazo," "El Pollosaurio," "El Pollo Feroz," "Se salió el Pollo," "San Poyo La Buena Brasa," "Habla Pollo," "Los Pollitos Dicen," "El Pollo de Tres Piernas," and "Con P de Pollo." These distinctive names reflect a strategic approach to business differentiation in a highly competitive gastronomic market.

Indecopi encourages more entrepreneurs in the food service industry to protect their brands, noting that registration can be completed both online and in person. This measure not only helps businesses stand out but also provides a crucial legal backing against potential misuse, thereby enhancing their national competitiveness.