Pandan layer cake business 'Dak Serul' achieves RM20,000 monthly sales

Asrul Effendi Abdul Aziz, founder of MJ Nur Gemilang, has transformed his traditional Pandan layer cake business, Dak Serul, into a significant success, generating RM20,000 in monthly revenue. Starting with a modest capital of RM2,000, Aziz's venture demonstrates the strong potential of traditional food businesses in today's market.

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Initially, I ran this business on a small scale before gradually expanding it. I believe Pandan layer cake has its own value and can be accepted by all levels of society if its quality is consistently maintained.

Aziz, a native of Kampung Pulau, Masjid Tanah, was driven by a passion for traditional cuisine and a desire to improve his family's economic standing. "Initially, I ran this business on a small scale before gradually expanding it," he shared. "I believe Pandan layer cake has its own value and can be accepted by all levels of society if its quality is consistently maintained."

Since obtaining Halal certification in 2022, both the Pandan layer cake and the savory version have seen a surge in demand. This success has enabled the company to open two branches, one in Meru, Klang, Selangor, and another in Wangsa Maju, Kuala Lumpur, in addition to its headquarters in Kampung Pulau, Masjid Tanah, Melaka.

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I believe customer trust must be built consistently. That's why we always emphasize product quality and good relationships with customers.

Aziz identified building customer trust and introducing the Dak Serul brand in a competitive market as major initial challenges. He overcame these by ensuring consistent product quality and prioritizing excellent customer service. "I believe customer trust must be built consistently. That's why we always emphasize product quality and good relationships with customers," he stated. He also highlighted the crucial role of digital platforms like Facebook, TikTok, and Instagram in marketing and customer interaction, estimating that 60-70% of orders come through these channels. Family support has also been instrumental, with relatives assisting in daily operations and providing encouragement for business growth.

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Social media has had a huge impact on our business. An estimated 60 to 70 percent of orders received through...