Paraguayan Products to Gain Space in Malls with "Paraguayo como vos" Campaign

The "Paraguayo como vos" campaign is entering a new phase, expanding from supermarket shelves to the prominent spaces within Paraguay's major shopping centers. This initiative, driven by the Paraguayan Industrial Union (UIP) and its youth wing in partnership with the Chamber of Shopping Centers of Paraguay (CCCPY), aims to bolster the visibility and appeal of national products.

Francisco Martino, president of UIP Joven, emphasized the collaborative spirit, stating the campaign "builds something that works for both sectors." This alliance is designed to enhance the presence of Paraguayan-made goods through targeted promotions, in-store activations, and consumer experiences. The goal is to underscore the quality and competitiveness of local industry, encouraging consumers to recognize the positive economic impact of choosing domestic products, including job creation and overall development.

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Paraguayo como vos achieves building something that works for both sectors.

Andrés Kemper, president of CCCPY, noted that the "Paraguayo como vos" campaign has a decade-long history, during which Paraguayan industry has significantly evolved and consolidated. He views this expansion as a natural progression for the country, acknowledging ongoing challenges but highlighting this initiative as a further step forward. The partnership with the Chamber of Shopping Centers will broaden the campaign's reach beyond traditional retail, offering a new platform for national products.

The campaign is set to unfold throughout October, featuring a schedule of promotional events. These will include point-of-sale communications, special activations, contests, fashion shows, and other experiences designed to foster a stronger bond between Paraguayan producers and consumers. The initiative seeks to make national products more accessible and recognizable, reinforcing their value in the domestic market.

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I believe that is the stage we are in as a country: evolving and growing, although there is still a lot to do. We have great challenges ahead and this initiative represents one more step in that process.