Paris and Île-de-France Launch New Campaign to Welcome 50 Million Annual Tourists

Paris and the Île-de-France region are rolling out a new initiative to improve the reception of their 50 million annual tourists. The campaign, now in its 13th edition, aims to refine the visitor experience by focusing on key areas identified for improvement.

Dubbed "do you speak touriste," the regional campaign specifically targets those in the hospitality and retail sectors. It emphasizes the need for enhanced service and communication, especially in the wake of the 2024 Olympic Games, which brought a significant influx of international visitors and highlighted areas where service could be elevated.

The initiative seeks to address perceived shortcomings in customer service and accessibility. By providing training and resources to local businesses and staff, the region hopes to ensure that tourists feel welcomed and well-catered for, thereby reinforcing its status as a premier global destination.