Paris Baguette Releases K-Game Video with LAFC Players, Featuring Son Heung-min

Paris Baguette has unveiled a new video collaboration with the Los Angeles Football Club (LAFC), featuring players engaging in popular Korean games. The video, released on the 8th, shows LAFC stars, including Son Heung-min, Denis Bouanga, and Timothy Tillman, trying out traditional Korean pastimes.

Central to the video is the "Apartment Apartment" game, where players call out apartment floor numbers while stacking their hands. The players also participate in a 초성 (cho-seong) quiz using Paris Baguette's brand name. These activities create a lively and entertaining atmosphere, highlighting the players' enjoyment of Korean cultural experiences.

The collaboration also introduces new products developed with LAFC. These include the "LA Ole Cake," a dessert combining American-style cheesecake with chocolate and cheese cream, alongside "LA Whoopie Pie," "LA Choco Ball," and the signature "Pabamericano" coffee. This strategic partnership aims to connect with a global audience, capitalizing on the growing international interest in K-food and K-culture through a popular local sports franchise.

“

Sonny's favorite random game! Apartment Apartment~