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Paris Hilton returns as the face of Karl Lagerfeld
🇦🇪 United Arab Emirates /Culture & Society

Paris Hilton returns as the face of Karl Lagerfeld

From Gulf Today · () English

Summarized by DistantNews. Read the original for the full story.

At a glance

Press release Official statement New plan
  • Paris Hilton will remain the face of Karl Lagerfeld through the Fall-Winter 2026 and Spring-Summer 2027 seasons.
  • The Fall-Winter 2026 campaign introduces NOT-KARL, a digital character who appears with Hilton in a retro television setting.
  • The campaign marks the beginning of a broader story for the new character beyond the season.

Paris Hilton is returning to Karl Lagerfeld for another chapter of the fashion house's campaign story. She will represent the Maison through the Fall-Winter 2026 and Spring-Summer 2027 seasons.

The partnership presents Hilton through the qualities the brand associates with her: confidence, wit and individuality. Photographer Matt Easton photographed her for the first time for the Fall-Winter 2026 campaign.

That campaign also introduces NOT-KARL, a charismatic digital character and a new figure in the brand's world. Appearing beside Hilton among retro multi-screen televisions, the character adds contrast, humor and playful irreverence to the campaign.

Karl Lagerfeld describes the appearance as the first stage of a wider story for NOT-KARL beyond the current season. The campaign keeps the fashion house's established codes while giving its narrative a new digital presence.

Paris has brought energy, authenticity and a strong sense of individuality to our campaigns over the past

— Karl Lagerfeld representativeThe brand praised Hilton's contribution to its campaigns.
About this summary

Originally published by Gulf Today. Summarized and contextualized automatically by DistantNews, with a note on how the source frames the story. Not individually reviewed before publishing. How this works.

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