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๐Ÿ‡ฐ๐Ÿ‡ท South Korea /Elections & Politics

Party Leaders Use President Lee Jae-myung in Divergent Campaign Strategies

From Hankyoreh · () Korean

Translated from Korean, summarized and contextualized by DistantNews.

At a glance

News Named sources Context piece
  • Democratic Party leader Jeong Cheong-rae and People Power Party leader Jang Dong-hyuk are campaigning by highlighting President Lee Jae-myung's approval ratings or his alleged legal troubles.
  • Jeong is using Lee's high approval ratings to encourage voter turnout, while Jang is focusing on Lee's 'legal risks' and a special counsel bill proposed by the Democrats.
  • The contrasting strategies reflect the parties' efforts to leverage the presidency in the local elections.

As the local elections heat up, both major parties are strategically invoking President Lee Jae-myung's name, albeit with vastly different approaches. Democratic Party leader Jeong Cheong-rae is actively using the President's high approval ratings as a key campaign message, urging voters to turn out in support of the administration. This strategy aims to capitalize on the President's popularity and translate it into electoral gains for the Democratic Party.

If you support President Lee, you should vote. If you support President Lee, you will get over 70% of the votes.

โ€” Jeong Cheong-raeEncouraging voter turnout by referencing President Lee's high approval ratings in Chungbuk province.

Conversely, People Power Party leader Jang Dong-hyuk is employing a counter-strategy, focusing on President Lee's alleged legal issues and criticizing a special counsel bill proposed by the Democrats. Jang's campaign rhetoric paints a picture of a president facing serious legal challenges, aiming to sow doubt and concern among voters. This approach seeks to mobilize the opposition's base by highlighting perceived weaknesses in the current administration.

Should we recognize a president who tries to stop his five trials and increase the number of Supreme Court justices to get an acquittal, and now tries to create a special counsel for fabricated indictments?

โ€” Jang Dong-hyukCriticizing President Lee Jae-myung's legal situation and a proposed special counsel bill during a campaign rally in Gyeonggi province.

The stark contrast in how these party leaders are referencing the President underscores the deeply polarized political landscape. While Jeong seeks to rally support by association with a popular leader, Jang attempts to galvanize opposition by emphasizing the President's vulnerabilities. This dynamic highlights how national politics and the figure of the President are central to the local election narratives, with each party attempting to harness the presidential influence to their advantage.

The person who is at the forefront of ruining the country for Lee Jae-myung is candidate Choo Mi-ae.

โ€” Jang Dong-hyukCriticizing a Democratic Party candidate by linking her to President Lee Jae-myung's alleged negative impact on the country.
DistantNews Editorial

Originally published by Hankyoreh in Korean. Translated, summarized, and contextualized by our editorial team with added local perspective. Read our editorial standards.