Pegadaian Wins Three Gold Awards at Contact Center World Asia Pacific 2026

PT Pegadaian (Persero) has earned three Gold awards at the Contact Center World Asia Pacific 2026 competition held in Putrajaya, Malaysia. The company, alongside Danantara, secured top honors in the Best Operations Contact Center, Best Use of Social Media, and Best Self-Service Technology categories. These accolades underscore Pegadaian's dedication to delivering superior, innovative, and globally competitive customer service.

The Contact Center World Asia Pacific is a premier international event where leading organizations showcase excellence in customer service management, digital transformation, technology utilization, and customer experience enhancement. Pegadaian competed against prominent companies and institutions from across the Asia Pacific region.

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This achievement is not just about awards, but a form of recognition that the service transformation undertaken by Pegadaian has resulted in operational standards and customer experience that can be equated with the best companies globally.

Representatives from Pegadaian presented their achievements in the respective categories. The company's success in winning Gold across all categories demonstrates that its service development not only meets current customer needs but also aligns with international best practices in contact center management. "This achievement is not just about awards, but a form of recognition that the service transformation undertaken by Pegadaian has resulted in operational standards and customer experience that can be equated with the best companies globally," stated Eka Pebriansyah, Director of Network and Operations at PT Pegadaian.

Pebriansyah emphasized that Pegadaian's service transformation focuses on integrated and effective service ecosystems, ensuring a consistent customer experience at every touchpoint. "We believe that service quality is a primary foundation for building public trust and maintaining the company's relevance amidst rapid changes in customer behavior and technological advancements," he added. The awards serve as encouragement for Pegadaian to advance, strengthen its service excellence culture, accelerate innovation adoption, and ensure its service developments provide tangible benefits to the public.

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We believe that service quality is a primary foundation for building public trust and maintaining the company's relevance amidst rapid changes in customer behavior and technological advancements.