Pekanbaru Festival Generates Over $200 Million in Economic Activity

Pekanbaru's "Festival Rakyat 2026" and "Nobar Bola Gembira" (Happy Football Watch Party) generated an estimated economic turnover exceeding Rp200 million during its five-day run. The festival, which coincided with the World Cup 2026 semifinals and final, saw significant transaction values from approximately 50 micro, small, and medium enterprises (UMKM) supported by the Riau Chamber of Commerce and Industry (Kadin). Kholis Romli, Executive Director of Kadin Riau, stated that the festival served not only as a community gathering for watching the World Cup but also as a catalyst for the grassroots economy. The economic activity provided tangible benefits to UMKM participants and related supporting sectors. Kadin Riau provided guidance to UMKM to leverage the high visitor numbers for expanded marketing and increased revenue. Beyond UMKM, the event positively impacted event organizers, rental services for tents and equipment, sound and lighting providers, entertainment services, and involved workers. The increased visitor traffic also stimulated economic activity in the surrounding areas of Taman Tunjuk Ajar Integritas, benefiting local vendors and service providers, creating a multiplier effect for the local economy. Pekanbaru Mayor Agung Nugroho welcomed the significant economic turnover, expressing happiness for the community and local businesses. During the final match viewing party between Argentina and Spain, Agung visited UMKM stalls, purchasing food and drinks to distribute to attendees. Faris, a UMKM participant, reported selling up to 600 satay skewers daily, expressing gratitude to Kadin Riau, Kodam XIX/Tuanku Tambusai, the Pekanbaru City Government, and ANTARA Riau for the opportunity to sell goods for free, including space and electricity. The festival was a collaborative effort between Kadin Riau and Kodam XIX/Tuanku Tambusai, supported by the Pekanbaru City Government, aiming to provide entertainment and economic stimulus.