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Peña receives controversial Brazilian magnate Luciano Hang, owner of Havan stores
🇵🇾 Paraguay /Economy & Trade

Peña receives controversial Brazilian magnate Luciano Hang, owner of Havan stores

From ABC Color · () Spanish

Translated from Spanish, summarized and contextualized by DistantNews.

At a glance

News Official statement New plan
  • Paraguayan President Santiago Peña met with Brazilian businessman Luciano Hang, founder of the Havan retail group.
  • Hang expressed interest in expanding his business into Paraguay, citing the country's favorable economic conditions.
  • The visit highlights Paraguay's efforts to attract international investment.

Paraguayan President Santiago Peña recently hosted Brazilian magnate Luciano Hang, the founder and primary shareholder of the prominent Brazilian retail company Grupo Havan. Hang, known for his close ties to former Brazilian President Jair Bolsonaro and his company's past controversies, including a racism conviction and lawsuits against journalists, visited Paraguay to explore business opportunities.

Luciano arrived attracted by the excellent comments from other businessmen in the region about the opportunities offered by our country.

— Presidency of the RepublicOfficial report on Luciano Hang's visit and motivations.

According to an official presidential report, Hang was drawn to Paraguay by positive feedback from other regional business leaders regarding the country's economic prospects. During his two-day visit, he toured the capital, visited the López Palace, and observed the commercial dynamics. The report noted that Havan already sources sheets, towels, and other items from Paraguayan manufacturers, with Hang now considering establishing his own stores in the country.

The interest of large international economic groups demonstrates that Paraguay is on the right track.

— Presidency of the RepublicCommentary on the significance of Hang's visit for Paraguay's economy.

Hang praised Paraguay for its low taxes, economic freedom, fiscal balance, and supportive business environment, factors he believes are attracting foreign investment. He also highlighted Paraguay's societal values, such as family, work, and responsibility, as contributing to a stable and trustworthy atmosphere for investors.

Paraguay offers low taxes, economic freedom, balance in public accounts, and a favorable environment for business development.

— Luciano HangHang's assessment of Paraguay's economic advantages for investors.

Grupo Havan, founded in 1986, has grown into one of Brazil's largest retail chains, boasting 193 stores and over 25,000 employees. The company reported a turnover of approximately $3.7 billion in 2025 and projects revenues of nearly $4.5 billion for the current year. The presidential office views Hang's interest as a positive sign that Paraguay is on the right track to attract major international economic groups.

Paraguayan society preserves values such as family, work, and responsibility, aspects that, in his opinion, generate an environment of stability and trust for those seeking to invest.

— Luciano HangHang's remarks on Paraguay's social values contributing to investment climate.
DistantNews Editorial

Originally published by ABC Color in Spanish. Translated, summarized, and contextualized by our editorial team with added local perspective. Read our editorial standards.

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