Persib Bandung Partners with Bank BJB for 2026/2027 Season

Football club Persib Bandung has officially announced a strategic partnership with bank bjb for the upcoming 2026/2027 BRI Super League season. The agreement was formalized at a ceremony in Bogor, marking the reunion of two prominent West Java institutions with deep emotional connections to the local populace.

Glenn Sugita, CEO of PT Persib Bandung Bermartabat, expressed gratitude for bank bjb's renewed commitment, emphasizing that the collaboration transcends mere financial support. "For us, this collaboration has a meaning beyond sponsorship. There is history, closeness, and a spirit to build something new together," Sugita stated.

Ayi Subarna, President Director of bank bjb, highlighted the partnership as a strategic move uniting two brands cherished by the community. "The collaboration between bank bjb and Persib is not just a partnership, but a synergy of two brands with strong emotional ties to the people," Subarna said. "We aim to create a collaboration that not only builds brands but also delivers tangible experiences and benefits to customers, Bobotoh (Persib fans), and the wider community."

This is not the first time Persib Bandung and bank bjb have joined forces. Their previous collaboration in 2014 was instrumental in supporting the team, known as the "Blues," to clinch the top-tier Indonesian football league title, ending a 19-year championship drought.