Pertamina Patra Niaga Supports 11 UMKM at Indonesia Fashion Week 2026

Eleven Indonesian small and medium enterprises (UMKM) are showcasing their fashion products at Indonesia Fashion Week 2026, thanks to support from PT Pertamina Patra Niaga. This initiative aims to broaden market access and highlight Indonesia's rich cultural fashion heritage.

Three of the participating UMKM, Meeta Fauzan, Dimas Batik, and Dara Baro, earned the opportunity to present their collections on the IFW runway. This exposure is a significant step for these businesses, offering them a platform to introduce their products to a wider audience and industry players.

"UMKM play a vital role in driving the economy and preserving Indonesia's cultural heritage," said Kitty Andhora, Vice President of Corporate Communication at Pertamina Patra Niaga. "Through participation in IFW 2026, we want to open broader access for our fostered UMKM to introduce their products to a larger market, strengthen branding, and expand opportunities for collaboration and business development."

Participants like Aisyah Nadia, owner of Dimas Batik, reported positive responses to their traditional Tasikmalaya batik. "I am very happy because visitor response has been very good. They like the motifs and the quality of the batik fabric we displayed. Even on the first day of the exhibition, our products had already sold 10 pieces," she said. Meeta Fauzan also expressed excitement, calling the event "one of the biggest fashion events in Indonesia, even its scope is not only national but also international."