Pertamina's Rumah BUMN Program Boosts 13 SMEs in Central Sulawesi with Market Access and Digital Training

PT Pertamina, through its Rumah BUMN program in Tojo Una-Una, is bolstering local small and medium-sized enterprises (SMEs) by expanding their market access and providing ongoing support. Thirteen SMEs under Pertamina's guidance participated in the Central Sulawesi Provincial Family Planning Extension Workers and Field Officers Jamboree in Desa Labuan, Tojo Una-Una Regency.

This event offered the SMEs a platform to showcase their processed food and culinary products to the public and jamboree attendees. Beyond market access, Rumah BUMN Pertamina is also encouraging these businesses to adopt digital transactions through QRIS. Muhammad Baron, Vice President of Corporate Communication at PT Pertamina, stated that Rumah BUMN embodies Pertamina's commitment to fostering self-reliant, competitive, and sustainable SMEs. He added that Pertamina not only facilitates promotion but also assists SMEs in improving product quality, expanding marketing networks, and adapting to digital technology.

Baron emphasized that strengthening SMEs aligns with the government's national agenda for inclusive economic growth, job creation, and the development of creative industries. The program also contributes to the UN's Sustainable Development Goals, specifically Goal 8: Decent Work and Economic Growth. Imran Mulyadi, owner of Kopi Tanambi, expressed gratitude for Rumah BUMN Pertamina's support, noting its role in enhancing business capacity and market reach. Hajar Lawidu, head of the PKK Mobilization Team in Tojo Una-Una Regency, also thanked Pertamina for its positive contribution to SME growth through training, mentoring, and promotional assistance, hoping for further development that boosts the regional economy and community welfare.