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🇮🇩 Indonesia /Economy & Trade

Pertamina-Supported MSME Develops Sweet Potato Business, Monthly Turnover Reaches Rp300 Million

From Republika · () Indonesian

Translated from Indonesian, summarized and contextualized by DistantNews.

At a glance

News Named sources Context piece
  • Ubi Madu Bakar Mba Boled, a sweet potato snack business, has expanded from a family venture to 20 outlets with a monthly turnover of around Rp300 million.
  • The business received crucial support from Pertamina in 2018 through funding and training, which helped it grow significantly.
  • Pertamina's support aligns with Sustainable Development Goals, aiming to strengthen entrepreneurship and create quality jobs.

A family-run business in Karawang, Ubi Madu Bakar Mba Boled, has transformed into a thriving enterprise with approximately 20 outlets across Karawang, Cikarang, Tambun, and Bekasi. The business, which started in 2011, now boasts a monthly turnover of around Rp300 million and employs about 30 people.

Widiarti, the owner, recalled the humble beginnings of the business, which initially operated from a single store in Karawang with daily sales ranging from Rp100,000 to Rp300,000. She managed the business with her mother and husband, operating on a limited scale.

A significant turning point for the business occurred in 2018 when Widiarti joined Pertamina's MSME development program. This partnership provided her with essential capital support and access to the UMK Academy, where she enhanced her business management skills. Widiarti emphasized that the program's financial assistance and educational components were vital for the business's strategic development.

Pertamina's support also facilitated Ubi Madu Bakar Mba Boled's participation in promotional events like Pertamina Eco RunFest, Inacraft, and Pekan Raya Jakarta. These opportunities expanded the product's reach to a wider market and fostered business network growth. The expansion has also created employment opportunities for the local community.

Muhammad Baron, Vice President of Corporate Communication at PT Pertamina (Persero), highlighted that the success of Ubi Madu Bakar Mba Boled demonstrates the importance of tailored MSME development programs. Pertamina aims to support MSMEs through capital access, capacity building, and market expansion, fostering their growth into strong, independent entities that benefit the community economically. This initiative supports Sustainable Development Goals 8 (Decent Work and Economic Growth) and 9 (Industry, Innovation, and Infrastructure), as well as Asta Cita's third point on strengthening entrepreneurship and creating quality jobs.

DistantNews Editorial

Originally published by Republika in Indonesian. Translated, summarized, and contextualized by our editorial team with added local perspective. Read our editorial standards.

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