Philippines launches 'Project Cocobridge' to boost coconut exports to GCC countries

The Philippines aims to boost its coconut product exports to the Gulf Cooperation Council (GCC) countries through "Project Cocobridge." This initiative, launched by the Philippine Trade and Investment Centre-Dubai (PTIC-Dubai) in partnership with UAE-based import and distribution company The Hub Trading and Logistics Services LLP SP, seeks to reverse a sales slump expected between 2024 and 2025.

The project is structured in three phases: Market Readiness, Business Matching, and Retail Activation and Consumer Engagement. The Business Matching phase is scheduled for August 11-12, with the Retail Activation and Consumer Engagement phase set to conclude in December 2026. The initiative officially began on July 13.

The Memorandum of Understanding was signed on June 26 by Philippine Trade Commissioner Vichael Angelo Roaring and The Hub's Filipino Managing Director Aurelio III Suzara German. The signing ceremony was attended by Philippine Consul General in Dubai and the Northern Emirates Ambrosio Brian Enciso III and Agriculture Attache Michael Sol, underscoring the collaborative effort between Philippine trade officials and the private sector to expand market access for coconut products in the lucrative GCC region.

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Project Cocobridge