Pigu.lt joins Kaunas Žalgiris as new partner
Translated from Lithuanian and summarized by DistantNews. Read the original for the full story.
At a glance
- Pigu.lt has begun a partnership with Kaunas Žalgiris, one of Lithuania’s best-known basketball clubs.
- The e-commerce company’s logo will appear on team jerseys, while the partners plan fan campaigns and special offers.
- Pigu.lt belongs to PHH Group, which operates e-commerce platforms in Lithuania, Latvia, Estonia and Finland.
Pigu.lt is joining the partner community of Kaunas Žalgiris, bringing one of Lithuania’s best-known e-commerce brands into a new relationship with the basketball club.
We are an e-commerce leader and know very well how much a strong team and the determination to win matter.
The Pigu.lt logo will soon appear on Žalgiris players’ jerseys. The partners also plan joint initiatives for fans and shoppers, including a campaign called "Attend a game, get Pigu.lt points" that will offer basketball supporters special benefits.
Pigu.lt will also use images of Žalgiris players in its communications, giving the partnership a larger presence beyond the team’s uniforms. Pigu.lt chief executive Dainius Liulys said the company was proud to support the growth of basketball in Lithuania, where the sport is "more than a game."
We are proud to contribute to the growth of basketball, which in Lithuania is more than a game.
Žalgiris president Paulius Jankūnas said the arrival of a major, widely recognized partner confirmed the club’s appeal to the business community. Pigu.lt is part of PHH Group, formed after its merger with Finland’s Hobby Hall. The group operates online shopping platforms across Lithuania, Latvia, Estonia and Finland.
We are pleased that Pigu.lt, one of Lithuania’s strongest and best-known e-commerce brands, has joined the Žalgiris partner community.
Originally published by Delfi in Lithuanian. Translated, summarized, and contextualized automatically by DistantNews, with a note on how the source frames the story. Not individually reviewed before publishing. How this works.