'Pitiful Son Heung-min, Cheer Up'... Truck with Support Messages Draws Attention

A truck bearing a message of support for Son Heung-min, captain of the South Korean national football team, has become a talking point online following the team's exit from the 2026 World Cup qualifiers.

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Son Heung-min, you're pitiful, cheer up

The truck, spotted with a sign reading 'Son Heung-min, you're pitiful, cheer up,' was shared on the online community Bobaedream. The message reflects a sense of sympathy and encouragement for Son, who led the team after their failure to reach the Round of 32.

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I can feel the deep sigh rising from the bottom of my heart

The post's author expressed empathy for the truck driver's sentiment, stating, "I can feel the deep sigh rising from the bottom of my heart." Son himself posted on Instagram, apologizing to the fans and vowing to prepare thoroughly to perform better when needed.

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I want to sincerely apologize to the fans.

Online reactions have been mixed. Many netizens offered words of encouragement, such as 'You worked hard' and 'The players did their best. We are proud.' However, some comments also directed criticism towards the former head coach, with users suggesting that 'Someone else should apologize' and expressing hope that Son will have another chance at the next World Cup with a competent coach.

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I will give my all to prepare well again until the fans look for me and need me.