PKR Needs to Change Communication Strategy, Says Information Chief

PKR needs to overhaul its communication strategy to ensure the public better understands the government's successes and policies, especially those impacting daily life, according to the party's Information Chief, Datuk Seri Fahmi Fadzil.

Fahmi stated that macroeconomic achievements alone are not enough if their benefits are not felt by the people, particularly concerning wages and the cost of living. He believes this disconnect can lead to public emotions overriding government performance, necessitating a more relatable and easily understandable communication approach.

"Our achievements are not lacking in terms of 'pot economy' (economic indicators). But what is close to the people is the 'stomach economy' before it reaches the heart; it must go through the stomach. From the stomach, it then reaches the heart," Fahmi explained. He added that the government's successes have not yet "reached the stomach and entered the people's hearts."

He emphasized that issues like wages and the cost of living require attention to ensure citizens truly feel the benefits of government policies and achievements. Fahmi suggested that the PKR information team will enhance its approach by organizing more small-scale, localized group discussions to facilitate direct information dissemination.

These outreach sessions have already begun, with PKR leaders holding talks in Klebang and Sungai Udang. Fahmi stressed that all government successes must be translated into terms that resonate with people's lives, moving beyond mere numbers and statistics. The party plans to continue these efforts in collaboration with its branch leadership.