Poland seeks global stage as firms expand abroad

Fifteen years ago, foreign expansion was an exception for Polish firms; today, it's a necessity as the domestic market becomes insufficient. Companies are actively seeking new customers, partners, and growth avenues beyond Central Europe, coinciding with increased international interest in Polish businesses and the "Poland" brand.

Business leaders highlighted that Poland is at a pivotal moment, experiencing growing global attention while still needing a unified system to back its companies' international ventures. Rohlig Suus, a logistics firm, supports foreign companies in Central Europe and assists Polish businesses abroad, noting a surge in courage among entrepreneurs and heightened interest from Asian and US firms in the region.

Poland's global standing is improving economically and socially. Perceptions are shifting positively, with Poland seen as a safe, stable, and clean destination for education and business. This growing trust is crucial for building Poland's brand as a business-friendly nation capable of fostering global companies and technologies.

Expansion strategies are diversifying. While many Polish firms once focused solely on Europe, they now eye Africa, Central Asia, and the United States. Asseco's journey exemplifies this, starting with a call from a Polish ambassador in Africa and evolving into a global player operating in about 60 countries. This international growth was fueled by consistent acquisitions, transforming the Rzeszów-based company into a major international entity.