Polish brand promotion official resigns after less than a month amid AI report controversy

Barbara Mróz-Gorgoń has resigned from her position as the government's plenipotentiary for promoting Poland's brand, a role she held for less than a month. The resignation, announced on social media, came after a period of scrutiny surrounding her appointment and a controversial report she authored.

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Many things probably did not add up; the matter ended unfortunately.

Deputy Defense Minister Cezary Tomczyk commented on the situation, stating that "many things probably did not add up" and that the matter "ended unfortunately." He indicated that a "sum of various events" contributed to her decision, suggesting that recent controversies, including those related to her report "Poles: A Self-Portrait," were not the sole factors. Tomczyk acknowledged that Mróz-Gorgoń had "a very interesting idea" for promoting Poland but that the circumstances did not align for her to succeed.

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A sum of various events ended in resignation.

The controversy intensified around a report titled "Poles: A Self-Portrait," published earlier this year. Critics, including information security expert Łukasz Olejnik and PiS-affiliated Sebastian Meitz, raised concerns about the extensive use of artificial intelligence and alleged errors within the document. Mróz-Gorgoń defended the report, stating it was for internal use within a think tank and should not have been released publicly. She maintained that the research was conducted according to social science principles, using AI solely for transcription, summarization, and editing, not for generating content or conclusions.

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The presented report was not part of an order or agreement.

Despite these explanations, the rapid resignation and the surrounding controversies have cast a shadow over the initiative to promote Poland's national brand. The government's efforts to build a cohesive national brand, aimed at strengthening Poland's image both domestically and internationally, have been complicated by this early setback.

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AI tools were used solely for transcription, summarization, and editing the text; they did not design the research content or create conclusions.