Polish chain Duży Ben adopts franchise model, enabling Sunday openings

Polish convenience store chain Duży Ben is undergoing a significant business model transformation, shifting from an agency to a franchise system. This strategic move is designed to expedite the company's growth and enable its stores to operate on Sundays and holidays, a key advantage over the previous model.

The first store operating under the new franchise principles has opened in Plewiska, near Poznań. This initiative is the beginning of a broader transition expected to encompass numerous Duży Ben stores across Poland over the next few years. The company aims to complete this conversion process by the end of 2027, with all newly established stores operating exclusively as franchises.

Eurocash, the parent company, believes that partnering with local entrepreneurs through franchising will enhance market responsiveness. The transformation will be rolled out in phases, prioritizing regions such as Mazowieckie, Wielkopolskie, Dolnośląskie, and Zachodniopomorskie, with a particular focus on major cities like Warsaw, Poznań, Wrocław, and Szczecin. Eurocash will cover the costs associated with store renovations, including new storefronts and interior redesigns, to facilitate the transition for franchisees and accelerate the conversion of more outlets.