POP Spageti Teams Up With Hearts2Hearts for Two Fun, Fresh New Flavors

POP Spageti is bringing a new taste and a new face to its instant-spaghetti range. The Indonesian snack brand has introduced Pizza Bolognese and Fried Chicken Carbonara, two non-spicy flavors designed around familiar young-consumer favorites.

Pizza Bolognese combines pizza seasoning with savory bolognese sauce. Fried Chicken Carbonara pairs a creamy, cheesy carbonara sauce with the savory taste of fried chicken. The new products follow POP Spageti’s two earlier spicy variants.

The company also announced South Korean girl group Hearts2Hearts as its new brand ambassador at a press conference at Central Park Mall in Jakarta on Aug. 29, 2026. POP Spageti said the group reflects the creative, authentic and bold qualities it wants to associate with the brand.

Hearts2Hearts debuted early last year under SM Entertainment. The group consists of Jiwoo, Yuha, Stella, Juun, A-na, Ian, Ye-on and Carmen, who was born in Bali, Indonesia. The article describes the members as skilled singers and dancers whose songs have appeared on popular music rankings in South Korea and globally.

Julia Atman, general manager of marketing for the noodle division at PT Indofood CBP Sukses Makmur, said the new combinations respond to younger consumers’ interest in exploring new experiences through everyday food. She said the products use durum semolina wheat to create a chewy, al dente texture and offer a more authentic spaghetti experience in a practical instant format.

“

Through POP Spageti Pizza Bolognese and POP Spageti Fried Chicken Carbonara, we bring flavor inspiration close to their everyday lives in a practical instant-spaghetti format. Combined with durum semolina wheat, which provides a chewy al dente texture, POP Spageti delivers a more authentic spaghetti experience with a next-level taste.