Porsche Korea and Samsung Card Forge Partnership for Co-Branded Card and Enhanced Customer Experience

Porsche Korea and Samsung Card are joining forces to elevate the customer experience for brand enthusiasts. The two companies signed a strategic business agreement at the Porsche Studio Cheongdam in Seoul.

This partnership will introduce a co-branded credit card in the third quarter, offering exclusive benefits tailored to Porsche owners. The collaboration extends beyond the card, encompassing various online and offline programs designed to create marketing synergy.

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This agreement will be an important foundation for further expanding the unique brand value and lifestyle that Porsche pursues into the customer's daily life.

Matthias Busse, CEO of Porsche Korea, stated that the agreement serves as a crucial foundation for expanding Porsche's unique brand value and lifestyle into customers' daily lives. He expressed a commitment to creating continuous opportunities for both existing Porsche customers and new fans to experience the brand more intimately.

The initiative aims to provide an integrated customer experience, covering official after-sales services, vehicle usage, charging, and luxury lifestyle aspects, aligning with the evolving needs of the electric vehicle era.

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Together with Samsung Card, we will continue to create opportunities for more customers who resonate with the brand, as well as existing Porsche customers, to experience Porsche in various moments and connect more closely with the brand.