Portal Daum changes company name to 'Daum' after 12 years, AXZ rebrands

Daum, the long-standing South Korean internet portal, is undergoing a significant transformation as its operating company, AXZ, rebrands itself as "Kakao Daum" (주식회사 다음). This strategic move follows the recent acquisition of AXZ by AI startup Upstage.

The decision to change the company name aims to solidify its corporate identity by aligning it directly with its flagship service brand, Daum. This rebranding is expected to foster clearer communication and stronger relationships with both users and business partners. The company officially approved the name change at an extraordinary shareholders' meeting on July 20th.

Looking ahead, "Kakao Daum" is poised to bolster its artificial intelligence capabilities. Plans are in motion to enhance its AI-driven portal services, focusing on improving personalized content recommendations and developing advanced summarization tools for news and other content. The company also intends to gradually introduce new AI-integrated services.

While the corporate name is changing, users can rest assured that their experience with Daum and its associated services will remain unaffected. Existing service access and member account information will be preserved. Daum, which first launched in 1995, was merged with Kakao in 2014 and has since operated primarily under its service brand name.

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We will inherit the trust and value that Daum has accumulated over 30 years, combine it with artificial intelligence technology, and leap forward as a company leading the new internet and AI era.