Premier League bans betting firms from front of jerseys

The Premier League is taking a significant step to curb the pervasive influence of betting companies by prohibiting them from sponsoring the front of team jerseys. This measure, set to take effect next season, responds to a notable rise in gambling sponsorships, which were visible on 11 out of 20 clubs during the 2025 season.

The league's decision reflects growing concerns about gambling addiction, especially among younger fans. While the ban targets the most prominent sponsorship location, it's not a complete removal of betting firms from the sport. Advertisements will still be allowed on jersey sleeves, stadium advertising boards, and the league's digital platforms, ensuring continued, albeit reduced, exposure.

This move is not entirely new, as clubs had agreed to this change three years ago. The Premier League announced in 2023 that the ban would be implemented by the end of the 2025/2026 season, allowing clubs time to conclude existing contracts. This phased approach ensures a smoother transition for teams and their commercial partners.

Several clubs, including Everton and Chelsea, are actively seeking new main sponsors as they can no longer feature betting companies on their jerseys. This shift opens opportunities for other sectors, with finance emerging as a prominent sponsor category, followed by airlines, tourism, and technology companies.

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The clubs agree to remove betting sponsorship from the front of their shirts from the matchday.