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In an era increasingly shaped by artificial intelligence, the "brilliance of humanity" will become even more significant, according to Uruguayan designer Gabriela Hearst. Known for her luxury brand's commitment to natural materials and handmade craftsmanship, Hearst has established herself as a prominent figure in sustainable fashion.

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The human part, the part of our brain that is unique to us, the part that represents the brilliance of humanity, is going to matter more and more.

During a recent trip to Montevideo, Hearst told AFP that the rise of AI and the ongoing climate crisis underscore a growing need for handmade creation. "The human part, the part of our brain that is unique to us, the part that represents the brilliance of humanity, is going to matter more and more," she stated. Hearst, who previously led the French fashion house Chloé, champions quality over quantity and actively resists the trends of fast fashion, asserting, "There are so many clothes in the world. There's always a way to have a small amount, but of good quality."

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There are so many clothes in the world. There's always a way to have a small amount, but of good quality.

Hearst attributes her deep understanding of quality, sustainability, and "true beauty" to her upbringing in Uruguay. She fondly recalls a childhood surrounded by nature and a culture where clothing was often passed down, made by family seamstresses. This intimate connection to craftsmanship is reflected in her brand's collaboration with Manos del Uruguay, a network of cooperatives employing hundreds of weavers. These handcrafted garments have graced international runways and media, demonstrating the far-reaching impact of Uruguayan artistry.

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It's incredible that our craftsmanship reaches so far.

Beyond aesthetics, Hearst aims to leave a legacy of positive social impact by creating jobs and contributing to environmental well-being. "We can't afford to lose our human connection," she emphasized, underscoring the responsibility of those with privilege to support others. Her work exemplifies a philosophy where luxury, sustainability, and social consciousness are intrinsically linked.

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We can't afford to lose our human connection.