Producers of Bolsonaro film sought millions from businessmen

Producers behind the film 'Dark Horse,' which focuses on former Brazilian President Jair Bolsonaro, actively sought significant financial backing from businessmen, according to reporting by Folha de S.Paulo. The article reveals that Daniel Vorcaro was not the sole entrepreneur approached; individuals connected to federal deputy Mário Frias, who is spearheading the project, solicited funds from private sector figures aligned with Bolsonarism in the latter half of 2025. This effort highlights the campaign to finance a project that clearly aims to resonate with supporters of the former president.

One prominent businessman, who wished to remain anonymous, recounted being asked for $10 million (approximately R$ 50 million). He ultimately declined the offer, citing both the substantial sum and a lack of assurance regarding the investment's profitability. The proposed deal included a share in the film's projected revenue, estimated at R$ 300 million across cinema and streaming platforms. This detail underscores the scale of the financial ambition behind 'Dark Horse' and the specific terms offered to potential investors, suggesting a calculated business model tied to the film's expected commercial success.

From a Brazilian perspective, this story delves into the intersection of politics, media, and finance within the context of Bolsonarism. Folha de S.Paulo's reporting sheds light on the financial mechanisms supporting projects that align with specific political ideologies. The approach to businessmen sympathetic to Bolsonaro indicates a strategy to leverage existing networks and ideological affinity for fundraising. The rejection of the $10 million request by one individual, based on financial risk, also provides a glimpse into the business considerations involved, even when political alignment is present. This narrative is particularly interesting in Brazil, where political figures and movements often inspire cultural productions, and the funding of such projects can be a subject of public scrutiny and debate.

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He received a request for US$ 10 million (R$ 50 million), but rejected the offer due to the high amount and lack of security that the investment would yield a return.