Profeco Reports Nearly 203,000 Visitors at Mexico’s 2026 Back-to-School Fairs

Mexico’s Federal Consumer Protection Agency, known as Profeco, said its 55 Back-to-School Fairs for 2026 drew nearly 203,000 people and included 1,258 suppliers across the country.

The busiest locations included Plaza Valladolid in Morelia, Michoacán, with 45,000 visitors and 50 suppliers; Plaza de los Fundadores in Irapuato, Guanajuato, with 20,300 visitors and 12 merchants; and the Cuajimalpa municipal esplanade in Mexico City, which received about 20,000 people and 60 suppliers. A further 15,300 people attended the fair at Plaza IV Centenario in Durango.

The event in Ecatepec de Morelos, State of Mexico, attracted 15,000 people and 27 suppliers. The Municipal Auditorium in Reynosa, Tamaulipas, recorded 10,000 consumers and 26 suppliers. In Ciudad Juárez, Chihuahua, 9,000 people attended the fair at Parque Central, while nearly 10,000 visited Expo Reforma.

Visitors at Expo Reforma could attend talks on responsible consumption, nutrition and children’s use of technology. Profeco staff also held Household Technology workshops, where participants learned to make products such as hair gel and liquid body soap.

The agency’s National Consumer Protection Laboratory presented the technical and scientific processes used in its quality studies. Profeco said it would continue monitoring consumer rights and urged people to report abuses or irregularities through its telephone lines, social-media accounts and email addresses.