Proper Beach Rescuers to Keep Oostende and Blankenberge Beaches Tidy This Summer

Oostende and Blankenberge are introducing a "Proper Beach Rescuers" initiative for the summer to tackle the growing problem of beach litter. This project, a collaboration between Mooimakers and the two coastal cities, focuses on visible awareness and positive behavioral nudges.

Estimates show that 744 tons of litter were collected along the Belgian coast in 2024, accounting for 10.7% of the Flemish total. In Oostende alone, 371 tons of waste were reported. The "Proper Beach Rescuers" will actively patrol the beaches, engaging with visitors about cleanliness and respect for the environment. Their approach is designed to be positive and accessible, encouraging proper waste disposal and helping maintain a clean and pleasant beach for everyone.

The initiative addresses the significant increase in litter during peak summer months, which strains waste infrastructure. It also combats the "Broken Windows effect," where visible litter can encourage others to discard more waste. Keeping public spaces visibly clean is seen as crucial for promoting responsible behavior.

"Our beaches are a calling card for residents and visitors," stated Judith Ooms, environmental alderman for Oostende. "Moreover, our staff work hard every day to ensure the beach is and remains clean. You settle on a clean beach, so leave it tidy. With the 'Proper Beach Rescuers' campaign, we are intensifying our efforts during the busy summer months: positive behavioral change and shared responsibility."

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Our beaches are a calling card for residents and visitors. You settle on a clean beach, so leave it tidy. With the 'Proper Beach Rescuers' campaign, we are intensifying our efforts during the busy summer months: positive behavioral change and shared responsibility.