Protein gimmick: Products that surprised the editorial team

In today's health-conscious, or perhaps health-obsessed, market, it seems no food item is safe from the protein craze. Here at DER STANDARD's editorial office, we've encountered a growing number of products boasting added protein, and frankly, some have left us utterly bewildered. The promise of "muscle gain through snacking" or "training in a spoon" sounds more like a marketing gimmick than a genuine dietary revolution for the average consumer.

We've seen the trend move beyond the usual protein bars and shakes. Now, even seemingly conventional dishes are getting a protein boost. The mention of "Leberkäs Hawaii" (a type of meatloaf) being updated with extra protein signals just how far this trend has permeated the food industry. While protein is undoubtedly essential for muscle building and overall health, the sheer ubiquity and sometimes questionable application of it in everyday foods warrant a healthy dose of skepticism.

Our editorial team found itself genuinely surprised, and perhaps a little amused, by some of these protein-enhanced offerings. Is it truly necessary for every food item to carry the "extra protein" label? Or is this simply a way to capitalize on the current fitness fervor? We believe a critical eye is needed when navigating these products. While some may offer genuine benefits for athletes or those with specific dietary needs, for many, it's likely just a way to make ordinary food sound more extraordinary – and perhaps justify a higher price tag. We encourage our readers to question these claims and consider whether these "protein-powered" foods truly align with their health goals or simply reflect a passing trend.