Prudential Life Insurance Launches App to Promote Financial Literacy

Prudential Life Insurance Ghana has launched a free digital platform designed to help young people manage money with greater confidence.

The platform, called LEVELA, was developed by Prudence Foundation, the philanthropic arm of Prudential PLC. The launch in Accra carried the theme “Advancing financial literacy and confidence in money management.”

“

This programme is more than a learning platform. It represents opportunity, empowerment and a commitment to ensuring that more Ghanaians are equipped with the skills and confidence to navigate an increasingly complex financial world.

Prudential Life Insurance Ghana chief executive Jane Mingle said people increasingly face financial scams, fraud, misinformation and complicated financial products. They must make important decisions about savings, investments, insurance, pensions and digital financial services, she said.

“This programme is more than a learning platform. It represents opportunity, empowerment and a commitment to ensuring that more Ghanaians are equipped with the skills and confidence to navigate an increasingly complex financial world,” Mingle said.

“

Through LEVELA, we aim to empower approximately 20,000 Ghanaians with practical financial knowledge that can positively influence their personal, family and business decisions.

The company said it aims to empower about 20,000 Ghanaians through LEVELA. The platform provides six modules on subjects including budgeting and cash-flow management, savings and emergency funds, credit and debit management, risk management and insurance. Users can access it through Google Play for Android devices or the Apple App Store, and receive a certificate after completing the modules.

Prudential has also cited its Cha-Ching Financial Literacy Programme, which introduced children to basic money management, and Prudential Sika Sukuu, which worked with students, communities and markets. Gifty Owusu, Prudential Life Insurance Ghana's head of sustainability, said the app is already available in some key Asian markets and is being introduced in Ghana and Zambia. The company hopes the course will encourage behavioral change among Ghanaian young people.

“

The app is available across some of our key markets in Asia. In Africa, it is being introduced in Ghana and Zambia. The app is a free platform for all users. Users, after completion of the modules, will receive a certificate.