Prudential Syariah Courts Public at CFD to Boost Children's Insurance Market Share

Prudential Syariah is actively engaging the public to boost insurance penetration for children in Indonesia. The company organized a "#1 Family Fest" event at Jakarta's Car Free Day (CFD) on Sunday, July 26, 2026, coinciding with National Children's Day.

The event aimed to educate families about the importance of financial planning and insurance for children's futures. It featured entertainment, including a children's artist performance and quizzes, to attract families. "This is our first CFD event as part of a campaign about #1 that protects and also celebrates National Children's Day," said Vivin Arbianti Gautama, Chief Customer Marketing Officer of Prudential Syariah. "All these events involve families because we believe that families, especially children, are the most important and must be prioritized."

Gautama highlighted that Prudential Syariah wants to encourage Indonesian families to jointly protect their children through guaranteed future planning via insurance. "Of course, we want to reintroduce Prudential Syariah. We want to invite families to focus together on planning for their children's futures, especially financially. It is very important for families to start planning immediately, whether for education, health protection, or other insurance protection," she explained.

The company introduced PRUTahapan Cemerlang, a sharia-compliant term life insurance product designed to prepare funds for children's futures. Launched just two months prior, the product has already attracted thousands of customers. "Since its launch, we already have thousands of customers. We strongly believe customers are thinking about their children's future," Gautama stated. "When we launched PRUTahapan Cemerlang, which focuses on education where the benefit can guarantee funding stages from kindergarten to university, the response was very positive because many Indonesian families are increasingly aware of the importance of guaranteed educational costs for their children's future."

In addition to PRUTahapan Cemerlang, Prudential Syariah offers other insurance products for Indonesian families, including health and critical illness insurance like PRUCritical Amanah. The company hopes such events will reach more families and increase their understanding of insurance protection. Prudential Syariah also continues its literacy and education efforts through various other activities, aiming for consistent engagement with the public.