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PSG and Coca-Cola Agree Sponsorship Deal Through 2029
🇵🇾 Paraguay /Culture & Society

PSG and Coca-Cola Agree Sponsorship Deal Through 2029

From ABC Color · () Spanish

Translated from Spanish, summarized and contextualized by DistantNews.

At a glance

News Official statement New plan
  • Paris Saint-Germain announced a sponsorship deal with Coca-Cola running until 2029.
  • The agreement includes the release of 400,000 limited-edition collector cans and a new experiential space at the Parc des Princes.
  • The partnership also encompasses Powerade, a sports drink brand owned by The Coca-Cola Company.

Paris Saint-Germain has inked a new sponsorship deal with beverage giant Coca-Cola, extending their partnership through 2029. The agreement, announced Wednesday, will feature the release of 400,000 exclusive collector cans in the iconic club's colors, available from October 12 in over 650 Carrefour stores in the Île-de-France region.

Beyond the limited-edition cans, the renewed global collaboration will see Coca-Cola and PSG unveil a new experiential space at the Parc des Princes stadium. This area is designed to serve as a meeting point for all fans.

Today we feel proud to write a new chapter of this common history, with the ambition to create experiences that are increasingly innovative, creative and impactful, capable of uniting our millions of fans around the world, much more than football.

— Richard HeaselgravePSG's business director on the new partnership.

The partnership also extends to Powerade, The Coca-Cola Company's sports drink brand. Richard Heaselgrave, PSG's business director, expressed pride in writing a new chapter together, aiming to create innovative and impactful experiences that unite millions of fans worldwide, transcending football.

Sébastien Lesage, Coca-Cola's director of sports sponsorship agreements in Europe, echoed this sentiment, stating the new alliance will enable them to continue crafting experiences that strengthen bonds, both on and off the field.

this new alliance will allow us to continue creating experiences that strengthen ties, much more than on the pitch.

— Sébastien LesageCoca-Cola's director of sports sponsorship agreements in Europe on the renewed collaboration.
DistantNews Editorial

Originally published by ABC Color in Spanish. Translated, summarized, and contextualized by our editorial team with added local perspective. Read our editorial standards.

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