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🇵🇾 Paraguay /Economy & Trade

Puerto Rico Named International Guest of Honor Destination at Anato 2027 Tourism Fair

From ABC Color · () Spanish

Translated from Spanish and summarized by DistantNews. Read the original for the full story.

At a glance

Newswire Named sources New plan
  • Puerto Rico will serve as the International Guest of Honor Destination at Colombia’s Anato 2027 tourism fair, held from Feb. 24 to 26.
  • Puerto Rico’s tourism chief said the designation could raise the island’s profile in Latin America and create new commercial agreements.
  • Colombia sent more than 37,000 travelers to Puerto Rico in 2025, up 65.2% from the previous year.

Puerto Rico will take center stage at Colombia’s Anato 2027 tourism fair after being officially named the event’s International Guest of Honor Destination.

The designation was announced in Bogotá by Willianette Robles Cancel, executive director of the Puerto Rico Tourism Company, alongside Anato executive president Paula Cortés Calle and tourism fair director Carlos Andrés Arias. The event, one of Latin America’s main tourism trade shows, will run from Feb. 24 to 26, 2027.

The demand between Puerto Rico and Colombia is at its highest level in the last decade, and Latin America and the Caribbean is the second-largest market by participation in Puerto Rico.

· Willianette Robles CancelPuerto Rico’s tourism chief described the strength of the regional market.

Robles Cancel said demand between Puerto Rico and Colombia had reached its highest level in a decade. Latin America and the Caribbean now form Puerto Rico’s second-largest regional market by participation, she said. She described the honor as “an excellent opportunity to raise the island’s profile and generate new commercial agreements with industry partners.”

An excellent opportunity to raise the island’s profile and generate new commercial agreements with industry partners.

· Willianette Robles CancelShe characterized Puerto Rico’s guest-of-honor designation at Anato 2027.

The fair brings together international destinations, airlines, hotel groups and inns, tour operators, travel agents, wholesalers, tourism service companies and specialized media. Robles Cancel said Puerto Rico wanted to use the event to identify growth opportunities in established markets and in places where demand already exists.

Cortés Calle called Puerto Rico a market with important potential for Colombia. More than 37,000 Colombian travelers visited the island in 2025, a 65.2% increase from 2024, while nearly 17,000 arrived during the first half of 2026. She said Puerto Rico’s participation could strengthen promotion, business ties and air connectivity, which had declined in 2026 compared with the previous year. Puerto Rico will also be a partner country at Madrid’s Fitur tourism fair in January 2027.

A market with important potential for Colombia.

· Paula Cortés CalleAnato’s executive president assessed Puerto Rico’s importance as a source market for Colombia.
About this summary

Originally published by ABC Color in Spanish. Translated, summarized, and contextualized automatically by DistantNews, with a note on how the source frames the story. Not individually reviewed before publishing. How this works.

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