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🇮🇩 Indonesia /Economy & Trade

Rabundo: Authentic Minang Rendang Spice Flavor Enters National Market Through BRI Empowerment

From Republika · () Indonesian

Translated from Indonesian, summarized and contextualized by DistantNews.

At a glance

In-depth Named sources Context piece
  • Rabundo, an instant Padang cuisine spice business founded by Tika Hayana in 2025, aims to bring authentic Minang rendang flavor to the national market.
  • The business started from Hayana's concern that instant rendang sold in supermarkets was imported from neighboring countries, prompting her to create an authentic Indonesian product.
  • Rabundo received support from BRI, including transaction solutions via QRIS and business development assistance through the BRI UMKM center, enabling it to expand its reach.

A simple concern about the availability of authentic Indonesian flavors in local supermarkets sparked the creation of Rabundo, a business specializing in instant Padang cuisine spices. Founded in 2025 by Tika Hayana in Lampung Selatan, Indonesia, Rabundo aims to reawaken pride in genuine Indonesian culinary tastes and demonstrate the potential for Micro, Small, and Medium Enterprises (MSMEs) to thrive with the right support.

Hayana, who hails from the Minangkabau region, was troubled to see instant rendang products in stores originating from other countries. This observation fueled her determination to produce an authentic Minang rendang spice that could compete on a national level. However, establishing a business from scratch presented numerous challenges, including maintaining the authentic taste of rendang, ensuring market acceptance, developing a strong brand identity, and navigating legal requirements.

Rabundo started from the founder's concern who saw rendang spice on supermarket shelves imported from neighboring countries.

— Tika HayanaExplaining the initial motivation behind founding the Rabundo spice business.

During its growth, Rabundo has benefited from a partnership with BRI, a relationship that began in 2023 when Hayana became a customer. The implementation of BRI's QRIS payment system in 2025 streamlined transactions, making them more practical, faster, and secure for Rabundo's customers. This efficiency is crucial for a growing business aiming to maintain smooth operations and enhance the customer shopping experience. Further support came through the BRI UMKM center, where Hayana received guidance on business development, including assistance with legalities, training, and participation in bazaars, all recommended by fellow MSME entrepreneurs.

First time knowing the BRI UMKM Center from a friend who was already a member. He suggested I join because there will be many benefits that can be obtained to improve the performance of the business we are running, both in terms of legality, training, and bazaars.

— Tika HayanaDescribing how she learned about and joined the BRI UMKM center for business development support.
DistantNews Editorial

Originally published by Republika in Indonesian. Translated, summarized, and contextualized by our editorial team with added local perspective. Read our editorial standards.

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