RANS Entertainment Explains Revenue Drop Due to Business Diversification

PT RANS Entertainment Indonesia's revenue has seen a downward trend from 2023 to 2025, a situation explained by its CEO, Nagita Slavina, as a deliberate strategy of business diversification. This move aims to lessen the company's dependence on the star power of Raffi Ahmad and Nagita Slavina themselves.

The diversification strategy has successfully reduced the revenue contribution from brand ambassadorships. This figure dropped consistently from 24% in 2023 to 14% by 2025. Conversely, non-media businesses now account for a significant 51.76% of RANS Entertainment's total revenue as of 2025. Slavina stated this proactive approach helps mitigate risks associated with future business ventures and reduces reliance on her and her family's personal brands.

Financially, RANS Entertainment reported revenues of Rp 437.8 billion in 2023, which fell to Rp 410.5 billion the following year. By 2025, the revenue further decreased by 13.9% to Rp 353.38 billion. Looking ahead, the company intends to concentrate on developing intellectual property (IP), organizing events, and integrating artificial intelligence (AI).

RANS Entertainment entered the stock market with its IPO, offering 2.525 billion new shares, representing 20.02% of its total equity. Priced at Rp 170 per share, the offering aimed to raise Rp 429.25 billion. These funds are earmarked for various initiatives, including concert organization, cosmetic company acquisitions, and the development of the 'Cipungland' amusement park.