Rasasi expands Hawas collection with new Gold Digger fragrance

Rasasi, a fragrance house with roots in the UAE, has introduced its latest creation, Hawas Gold Digger, to its internationally recognized Hawas collection. The launch event, held at La Perle Dubai on August 14, aimed to fuse the world of fine fragrance with contemporary entertainment and culture.

This new addition signifies a fresh direction for the Hawas franchise, building upon its established identity and global appeal. Hawas Gold Digger is presented as a more intense and expressive evolution of the collection's signature scent. It is crafted for a modern generation of consumers who seek confidence and contemporary style in their fragrance choices.

The olfactory profile of Hawas Gold Digger opens with a bright blend of pear, lavender, bergamot, and mint. This transitions into a heart of warm cinnamon and aromatic sage. The fragrance ultimately settles into a rich base of vanilla, amber, patchouli, and cedarwood, creating a bold and ambitious scent designed to make a statement.